The No. 1 AC brand in India and the leader in cooling products, Voltas, is a product of Tata's. Recently, Voltas has further solidified its position as a market leader. The newest product line is the 2023 Inverter AC series from Voltas, which features the special value proposition of "Pure & Flexible Air Conditioning." It is equipped with a HEPA filter, a PM 1.0 sensor, and an AQI indicator, all of which contribute to the indoor air's purification, as well as a 6 stage adjustable mode with convertible cooling that enables the user to choose between different tonnages based on the temperature outside or the number of occupants in the space.
You get savings on operating cost optimisation in addition to receiving safe and pure air. The new line is also packed with innovative features, like Super Silent operation for peaceful sleep, Ice Wash and Filter Cleaning Indicator for improved efficiency, and Anti Corrosive Coating for improved comfort, convenience, and performance.
Market research confirms that consumers are upgrading their household appliances, which they do with the help of technology. According to the most recent poll, Indian consumers' choices for household appliances are changing, with comfort, convenience, cooling, health, and hygiene taking precedence. The study found that 4 out of 5 Indians want air filtration technology installed in their air conditioners, which quickly purifies indoor air by eradicating pollutants and germs. This confirms that consumers are continuing to upgrade their home equipment while multitasking from there and relying on technology to live comfortably.
In response to consumer demand for goods that combine comfort and convenience with health and cleanliness, Mr Pradeep Bakshi, Managing Director & CEO of Voltas Limited, stated, "Voltas has introduced its latest Inverter AC range, which comes with a unique value proposition of 'Pure & Flexible Air Conditioning'. The new line is packed with several fresh innovations for more comfort and convenience, including convertible cooling technology that is included in its 6 Stage Adjustable Mode and allows the user to select between multiple tonnage options. We at Voltas are well-prepared to satisfy client expectations with our new range since the industry is primed for innovation this season."
In total, 64 new SKUs are included in the Voltas 2023 AC product line, including Cassette and Tower ACs as well as 50 SKUs in Inverter ACs, 42 in Split Inverter ACs and 8 in Window Inverter ACs. By introducing a number of new goods under its Home Appliances JV brand, Voltas Beko, the business hopes to expand its portfolio in 2023.